"We created ONE PROUD toddler
to make sense of potty training."

"We created ONE PROUD toddler 
to make sense of potty training."

outdoor washrooms

The state of potty training in the United States is broken.

Prior to the 1960's potty training began just after a year of age and more than MORE THAN 90% of children trained were by the time they were 18 months old.

Today, only between 40% and 60% of THREE YEAR OLDS are completely potty trained!

light bulb on chalk board

So we set out to fix it . . .

Realizing that the North American potty training market is essentially a hodgepodge of seemingly dissimilar books, methods and equipment, we decided to MAKE SENSE of the madness. 

All that was necessary was the correct framework.


girls playing in pool

and help parents (and kids) get their lives back!

So we cherry picked techniques from the best potty training methods out there, borrowed concepts from overseas (where sanity prevails in many countries and kids are trained before age two) and, crucially, honed in on the right equipment.

Finally, we made it all easy-to-understand so that everyone in your family will keep their cool!

one proud toddler blue background logo

Introducing . . .

The state of potty training in the United States is broken.

Prior to the 1960's potty training began just after a year of age and more than MORE THAN 90% of children trained were by the time they were 18 months old.

Today, only between 40% and 60% of THREE YEAR OLDS are completely potty trained!

So we set out to fix it . . .

Realizing that the North American potty training market is essentially a hodgepodge of seemingly dissimilar books, methods and equipment, we decided to MAKE SENSE of the madness.

All that was necessary was the correct framework. 

and help parents (and kids) get their lives back

So we cherry picked techniques from the best potty training methods out there, borrowed concepts from overseas (where sanity prevails in many countries and kids are trained before age two) and, crucially, honed in on the right equipment

Finally, we made it all easy-to-understand so that everyone in your family will keep their cool. 

Introducing . . .